Peloton’s latest holiday ad has drawn sharp criticism online. 

Twitter is awash with commentary about how the indoor bike startup’s 30-second clip missed the mark, with some people calling it offensive. 

The ad kicks off with a slim, young mother and her daughter in pajamas descending upon their luxurious living room to find that the father bought the mom a $2,245 stationary bike for Christmas.

“A Peloton?” the mother says as she uncovers her eyes. She video records herself riding the bike for a year. It’s unclear to viewers how the main character has changed over the time span. “A year ago, I didn’t realize how much this would change me,” she says. 

Several people on Twitter said buying a bike for your lover is one of the fastest ways to end a relationship. 

“If you buy your wife a (Peloton) for Christmas she’s going to have a super hard body for her new boyfriend,” writes @SuperTeeWhy. “I hope I get married again so my new husband buys me a (Peloton) for Xmas and I can divorce him,” writes @zandywithaz. 

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“Giving your wife a Peloton exercise bike for Xmas might not be a good idea. Unless you want divorce papers before 2020 arrives,” writes @Mindtribe69. 

Some women say if someone gifted them a stationary bike, it’d mostly be used for drying clothes.

“I got a treadmill as a gift once. Best mini clothesline I’ve ever owned,” said @notsohopeless. “If my husband bought me a (Peloton), I’d spend a year making selfie videos of me drying my bras on it,” tweeted @LizHacket.

Many people seemed to question Peloton’s choice to use a thin actress to portray weight loss and fitness goals. 

“Isn’t the real crime of the #peloton fantasy ad that her body is unchanged in a year?” tweets @Keenan Peachy. “Started thin and rich, ended thin and rich. Such change! Many improved!” writes @Lilyfaire. 

Some people say the “unsettling” ad reminds them of Netflix’s wildly popular sci-fi thriller “Black Mirror.”

“The only way to enjoy that Peloton ad is to think of it as the first minute of an episode of ‘Black Mirror,'” writes @TheDweck. 

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A few didn’t seem to get what all the hubbub was about. 

“I saw the (Peloton) ad 10x without a thought before you snowflakes started freaking out,” said @DeepStateGypsy. “Not sure I get the peloton ad hate?” writes @thatLyndsey

Many people were unfamiliar with the fitness equipment company until the ad went viral, spelling the brand’s name wrong intentionally in some cases. It’s Peloton, not “Peleton” nor “Pelaton.

What did you think of the Peloton ad? Let USA TODAY reporter Dalvin Brown know on Twitter: @Dalvin_Brown. 

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